This year visitors to the National Ploughing Championships will be given the opportunity to meet rugby stars Rob and Dave Kearney.
The Kearney brothers, who both play for Leinster and Ireland, will make a special appearance at the National Dairy Council’s (NDC) stand at the this year’s event in Tullamore, Co. Offaly.
The rugby duo will be present on one of the days (20-22 September) to promote the NDC’s new Powered by Dairy campaign.
Ten times All-Ireland hurling champion Henry Shefflin will also be on hand at the NDC stand to announce the 10 national finalists in the 2016 NDC and Kerrygold Quality Milk Awards.
This award programme identifies and awards our top dairy farmer each year and showcases the quality of our pasture-based dairy farming.
One of Ireland’s most recognised personal trainers, Karl Henry, will also join the NDC at the National Ploughing Championships on Thursday, September 22.
According to the NDC, Henry will share his fitness and training tips and will also highlight the important role milk can play in sports nutrition.
Celebrity TV chef Brian McDermott will also give a free cookery demonstration each day, it says, to showcase the taste, versatility and excellence of the dairy produce. These will take place each day from 11am, 1pm, 2.30pm and 3.30pm.
The NDC will also have members of its nutrition team avaialbe to help with questions about the honest to goodness role of dairy in the diet throughout the life stages.