Agri-BusinessBestEditors Choice

SuperValu Takes The Lead As Ireland’s Top Supermarket

SuperValu has taken the lead as top dog in the Irish grocery market according to the latest grocery market share figures from Kantal Worldpanel for the 12 weeks ending April 22nd, 2018.

Holding a 22.3% share of the market, this is the first time SuperValu has held top place alone since July 2017, with an additional 4.5% rise in Dublin sales compared to last year.

Tesco followed in second place with a 22.2% share of the market and overall sales up by 6.1% since this time last year.

Meanwhile, Dunnes Stores acquired third place, holding a 21.9% share of the market.

Lidl and Aldi were the second and third fastest growing retailers this period, with sales up 4.2% and 3.0% respectively.

Lidl’s growth was predominantly driven by its sales in Leinster (excluding Dublin), whereas Aldi experienced a strong 12 weeks in Munster, Connaught and Ulster.

The Irish grocery market continues to perform strongly, with overall sales up 3.1% on last year.

Douglas Faughnan, consumer insight director at Kantar Worldpanel had the following to say on the latest figures:

“Over the past 12 months Irish households have consolidated their spend, relying more heavily on their preferred retailer.  This effectively means that most of the grocers were seeing fewer shoppers through their doors.

“However, this period marks a notable turnaround with Tesco, SuperValu, Aldi and Lidl all attracting more shoppers than they did a year ago.  A 3.1% increase in the number of shoppers visiting Tesco generated additional revenue of €13 million and contributed significantly to the retailer’s overall performance.

“Although increased shopper numbers driving growth for the other retailers was less significant, it does mark a reversal in recent shopper behaviour.”

The author: Nick Fitzgerald