Agri-BusinessBestEditors Choice

#PinkBales Campaign Returns In Aid Of Breast Cancer Ireland

The #PinkBales campaign organised by Glanbia Agribusiness in aid of Breast Cancer Ireland returns for another year.

A special edition pink Mastercrop Agristretch silage wrap is now available to buy in Glanbia Agribusiness, CountryLife branches and online via GlanbiaConnect.com.

For every roll of the pink silage wrap purchased, a donation will be made to Breast Cancer Ireland.

More than €25,000 has been raised in the last three years from the campaign.

Farmers are encouraged to share photos and videos of their pink bales on social media using the hashtag #PinkBales and, this year, Glanbia Agribusiness will award a range of prizes, for the best #PinkBales photo received through social media.

Supporters can also donate to the campaign by buying a Breast Cancer Ireland €2 trolley token key ring or pin, available through all Glanbia Agribusiness and CountryLife branches.

CEO of Breast Cancer Ireland Aisling Hurley said:

“I’d like to thank the farming community for getting behind the #PinkBale campaign last year and hope to see them doing it across the country again this year. We greatly value the PinkBale campaign as it highlights and makes people more aware of the importance of taking their breast health seriously.”

“Glanbia Agribusiness is delighted to once again be supporting breast cancer research and raising money for such an excellent cause,” said Glanbia Agribusiness Retail Marketing Manager, James Byrne.

“This year we really want social media users to help raise awareness of breast cancer in rural communities not only by painting the countrywide pink but share your photos and videos with us using the hashtag #PinkBales. We’ll have a range of prizes for the best pictures tagged.”

Kilkenny camogie star Niamh Bambrick added:

“Breast Cancer has touched the lives of so many farming families and as a sports person I’m delighted to support Glanbia’s Pink Bales campaign along with the many fantastic initiatives Glanbia partake in for Breast Cancer Ireland. Farmers get the chance to raise funds that support pioneering research efforts across Ireland for Breast Cancer whilst raising awareness of good breast health amongst women of all ages.”

Goals of Breast Cancer Ireland

  • To create a National Bio & Patient Profiling Resource – where the eight designated cancer centres collaborate and share samples, thereby increasing volumes available for all Clinicians and Scientists to access.
  • To create a State of Art Clinical Research Facility offering translational therapies…from bench to bedside for patients diagnosed
  • To heighten awareness and education on the importance of breast health amongst women of all ages – earlier detection will save lives.

The author: Nick Fitzgerald